Discover the Australian story of EMU Australia and the mainland China brand operations and services of Beijing Yimeiyou Trading Co., Ltd.
Named after Australia’s emu, the brand carries a spirit of moving forward. Soft wool, natural sheepskin textures and the Australian way of life inform its approach to footwear.
From Australian-made Platinum styles and distinctive Sharky soles to slippers and children’s footwear, the collections share a simple purpose: comfortable shoes that feel like you.
Explore our collectionsFounded in 2023 with registered capital of RMB 3 million, Beijing Yimeiyou Trading Co., Ltd. is the brand operating and sales company for EMU Australia in mainland China. Its work centres on sheepskin footwear and accessories for people who value natural materials and everyday comfort.
The company’s wholesale and retail business covers footwear, hats, clothing, bags and leather goods, connecting online commerce and content platforms with physical retail channels. It supports customers with style, sizing, purchasing and care enquiries.
Contact the China brand teamJackson’s Tannery was established in Geelong, Australia, forming the craftsmanship roots of the brand.
The EMU Australia brand brings sheepskin footwear to everyday life, inspired by Australian nature and lifestyle.
Beijing Yimeiyou Trading Co., Ltd. was established to operate and provide EMU Australia brand and sales services in mainland China.
Discover sheepskin and Merino wool
Fit guidance for your chosen style
Practical footwear care guidance
